Hub Labels Ink Room

Color Matching

Achieving Brand Color Consistency

Keep Brand Label Colors Spot On

Matching a brand color seems like it should be a relatively easy task but anyone who has managed a label print project understands the complexities of ensuring that the final product matches your brand colors. That is why it is important to partner with a custom label converter who is an expert at color matching. At Hub Labels, we actively maintain G7 and GMI certifications, the leading color measuring standards in the industry.

What is a G7 Certification?

A G7® Master Facility meets an industry-leading set of global standards and specifications from IDEAlliance® for achieving color accuracy across all printing presses and materials. A certified G7 label print facility has met the most rigorous of standards to prove that they understand how to match and systematically repeat consistent color on various printing presses to simulate the G7 grayscale definition within industry tolerances. This scientific method ensures that a color consistency is managed through a defined workflow that provides process control and production efficiency.

G7 Certified
GMI Certified

What is a GMI Certification?

GMI or Global Measures International, measures packaging suppliers such as label converters, to control print variables through scientific and repeatable measurement. A print facility with a GMI certification helps brand owners with the most rigorous of standards protect a brand to create consistency on the store shelves. Major retailers such as Walgreens, Lowes, CVS and Target require that brands partner with a GMI certified label printing facility to ensure packaging print standards are met to deliver the same experience to a shopper no matter if they are in Hagerstown, MD or in Seattle, WA.

Hub Labels is proud to be both GMI and G7 certified. Our dedication to providing a consistent and relable output has pushed us to require the highest level of expertise for color management, quality control, and machine calibration.  We are a select group of global print service providers who have successfully completed training, examination and qualification process of their print production processes, validating their capabilities to the highest level of global industry standards and specifications.

Why Is Color Matching So Important For Your Brand?

Different colors can trigger different feelings and emotions depending on who is perceiving them. For brands, this can be a very powerful tool. However, not only are colors perceived differently from person to person on an emotional level, but they are also perceived differently physically from person to person. Not one person’s eye receptors are exactly alike which leaves many slight variations and possibilities for how color is relayed back to someone’s brain.

This makes a color matching critical to ensure a brand can be easily recognizable to anyone who is viewing it by providing a consistent experience. By providing a consistent and accurate color scheme, you are ensuring a consumer has an immediate and strong brand recognition when viewing a brand. You want the consumer to recognize the unique colors that you have chosen to represent your brand and associate those colors and feelings back to your brand each time they see it. This is achieved in part through color matching.

It is also crucial to make sure your brand color packaging and labels are precise or else as a brand owner, you can face delayed deliveries, missed deadlines and an increase in printing costs due to unnecessary mistakes. Major retailers have strict guidelines that must be met in order for a product to be sold on their store shelves. By working with a G7 and GMI print facility, the pressure is taken off of a brand owner who knows they have partnered with an expert of color matching with clear and transparent print processes to deliver the right package every single time.

color matching custom label printer


Colors are perceived differently based on the medium they are being viewed from as well. Electronics such as monitors, televisions, and smartphones display color in an RGB color space. This means these mediums use a mixture of red, green, and blue light to display all different colors. When designing something for the use of print, you will be using a CMYK color space. Printers use the colors cyan, magenta, yellow, and black to produce specific colors on a design.

This can create problems sometimes during the design phase of a project. If you’re making something for print using your computer, this means you’re viewing CMYK colors in an RGB color space. When you’re looking at your project on screen that image won’t be 100% accurate to what you print.

Pantone Matching System

The Pantone Matching System (PMS) is used to create an exact color that is wanted as an outcome. Often times this is necessary for brands who want the exact color of their marketing material to be correct across all platforms. As we alluded to previously, this is very important for maintaining brand consistency and strong customer recognition.

Pantone colors are associated with unique values, like our Hub Labels blue, which is Pantone 298! Pantone values have their own mix of RGB and CYMK which helps for designing in each color space. Pantone colors are all laid out in pre-printed books with color swatches for each color. It’s like picking out paint at the hardware store, the color you use from the Pantone book will be the exact color printed from your project.

custom label printing color matching

How We Color Match

We start our color matching processing by mixing all of our base color inks in-house in our ink room to match the specific PMS color for that particular order. With our expertise and experience, we are able to get very close to the desired color output in our initial mixing. We then match the color we produced with our Pantone color guide as well as check the spot color to be exact through the use of a spectrophotometer. 

We also make sure the Anilox roller is properly calibrated to lay down the proper amount of ink when printing to achieve the desired color as well. The Anilox roller is what controls how much light a color gives off by controlling how much ink is printed on to the label.

Our G7 and GMI certifications ensure that we maintain the highest color matching standards at all times.