Different colors can trigger different feelings and emotions depending on who is perceiving them. For brands, this can be a very powerful tool. However, not only are colors perceived differently from person to person on an emotional level, but they are also perceived differently physically from person to person. Not one person’s eye receptors are exactly alike which leaves many slight variations and possibilities for how color is relayed back to someone’s brain.
This makes a color matching critical to ensure a brand can be easily recognizable to anyone who is viewing it by providing a consistent experience. By providing a consistent and accurate color scheme, you are ensuring a consumer has an immediate and strong brand recognition when viewing a brand. You want the consumer to recognize the unique colors that you have chosen to represent your brand and associate those colors and feelings back to your brand each time they see it. This is achieved in part through color matching.
It is also crucial to make sure your brand color packaging and labels are precise or else as a brand owner, you can face delayed deliveries, missed deadlines and an increase in printing costs due to unnecessary mistakes. Major retailers have strict guidelines that must be met in order for a product to be sold on their store shelves. By working with a G7 and GMI print facility, the pressure is taken off of a brand owner who knows they have partnered with an expert of color matching with clear and transparent print processes to deliver the right package every single time.