Hub Labels Celebrates The 10 Year Anniversary of Linerless Labels

Celebrating 10 Years in Linerless

Hub Labels, Inc was the first to introduce the Ravenwood Packaging Linerless Label Solution to the United States in 2009. Ten years later, Hub Labels has seen tremendous growth in the linerless market as companies seek ways to increase sustainability and efficiency advantages.

When Hub Labels, Inc decided to incorporate linerless labels into their portfolio, the label was unproven in the North American market but was a great success in Europe for years. Thomas Dahbura, president of Hub Labels, Inc, saw the potential for the technology and its ability to provide a “green” label solution, as linerless labels produce zero waste during the die cutting process and there is no liner backing to end up in a landfill. Linerless labels are made by strategically placed adhesive strips on the underside of the label. To ensure the labels do not stick together when placed on a roll, the label face has a release coating that prevent the labels from sticking to one another. In the application line, the labels are guillotine-cut before being applied to the package.

No liner also equates to:
• Less reel weight
• Reduced shipping costs
• Reduced inventory space
• Less materials needed when producing labels
• Reduced down-time due to roll changes
• Elimination of downtime due to troubleshoot liners breaking and tension points

Traditionally, a product may have multiple labels including a face label, a bottom ingredients labels, and additional store labels. These labels cover up what is being purchased and get plastered all over a package haphazardly. By going linerless, more of the product can shine through the packaging and can increases confidence that a product is fresh and healthy for consumption. Interestingly, this one label approach has also increased the marketing potential of a package. Labels are no longer restricted to the top and bottom of the package and can now wrap entirely around a product to create a 360° brand that can be seen on the shelf no matter how it is displayed. There is also the additional benefit of having the ability to print on both sides of the label (reverse-side printing) which increases the brand’s ability to connect to a consumer.

Some of the advantages of linerless labels include:
• Full color, high-end graphics
• Option to print on the back side of the label (reverse-side printing)
• Less waste due to no liner, no die cut waste and optimum adhesive placement
• No wet glue in production
• Less risk to slip-fall injury from liner waste
• Thermal transfer variable print ability (such as bar codes, weights, price and item name) at time of application

Linerless labels have proven to be a great solution for the protein sectors, including meat, chicken and fish but as consumers demands has shifted towards more healthier options and on-the-go packaging, linerless has seen a boom in produce and bakery goods. Linerless labels are now found in every supermarket across the United States and Hub Labels, Inc continues to be at the forefront of the linerless revolution.

Download our whitepaper on GOING LINERLESS.

Hub Labelfire

The Gallus Labelfire 340 combines the latest digital printing technology with the benefits of conventional printing and further processing technology and is raising the bar in label printing. The capabilities are endless!

Personalization

Projects can easily be customized with text or graphics.

Long & Short Runs

This press has the ability to handle both long and short run digital printing which helps keep your project on schedule.

High Quality Printing

Industry standard is for flexo printing is 300 dpi, the digital press is 1200 dpi. *dpi – dots per inch

Print on Demand

Ability for a faster reaction time; including last minute art and quantity changes.

Less Inventory Stock

Instead of printing large amounts at a time, digital printing allows you to print what you need, when you need it.

Test-Drive Markets

Since there is not a minimum quantity requirement; you are able to test new markets cost effectively.

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Special Effects

Interested in adding special effects to your label? Choose from silver or gold cold foil to make your package stand out.

Still interested in learning more about our Labelfire? Let us know how we can help!
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Why Linerless Labels?

linerless-labelHub Labels is pleased to offer Ravenwood Linerless Labels, a labeling approach that eliminates the separate silicone release liner found on pressure sensitive labels. Linerless Labels eliminate  waste while delivering consistency on-shelf. Primary Linerless markets include meat, fish and poultry categories. Secondary markets include fresh produce, convenience and desserts.

Watch the video
Sleeving or full-wrap applications are effective at reducing the typical material weight of traditional sleeves while speeding up efficiencies. Popular for many years in the UK and Europe with over 12 billion+ applied annually, Ravenwood Linerless Labels and Sleeves bring high-end packaging solutions to the table with a variety of application styles, including:
Linerless labels provide all the benefits of self-adhesive labeling with improved efficiencies, volume applications and environmental advantages through their non-utilization of carrier backing paper.
Available in silicone coated paper, board or synthetic materials, standard Linerless labels deliver a semi-adhesive label format which partially adheres to pack through a series of technically placed glue strips. Labels faces are then supplied without carrier backing paper. Reel weight is therefore significantly reduced by up to 40%, meaning less weight waste, storage and reel changeovers.
As an extended pack format, Linerless also serves to deliver consistency on-shelf as well as increased surface area print to better service information and legislative requirements.
Benefits

  • Zero backing paper waste
  • 40% less reel weight compared to self-adhesive labels
  • More labels on a reel
  • Fully automated application speeds of up to 180 packs per minute
  • Fewer reel changes, less downtime
  • Consistency of format on-shelf
  • Increased surface print area
  • Tamper evident

For more information, contact our linerless team linerless@hublabels.com.

Thomas Dahbura is The Label Guru

Meet the Label Guru in our New Linerless Labels Video

Hub Labels introduces the Label Guru in a fun new video promoting Ravenwood Linerless Labels, an innovative product designed for high volume manufacturing and processing and sleeving approach that eliminates the separate silicon release liner found pressure sensitive labels or thins out traditional board sleeves. Delivering consistency on-shelf, increased surface print area and process efficiencies, primary Linerless markets include meat, fish and poultry categories. Secondary markets include fresh produce, convenience and desserts.

Check out the Label Guru Video

Sleeving or full-wrap applications are effective at reducing the typical material weight of traditional sleeves while speeding up efficiencies. Popular for many years in the UK and Europe with over 12 billion+ applied annually, Ravenwood Linerless Labels and Sleeves bring high-end packaging solutions to the table with a variety of application styles, including:
Linerless labels provide all the benefits of self-adhesive labeling with improved efficiencies, volume applications and environmental advantages through their non-utilization of carrier backing paper.
Available in silicone coated paper, board or synthetic materials, standard Linerless labels deliver a semi-adhesive label format which partially adheres to pack through a series of technically placed glue strips. Labels faces are then supplied without carrier backing paper. Reel weight is therefore significantly reduced by up to 40%, meaning less weight waste, storage and reel changeovers.
As an extended pack format, Linerless also serves to deliver consistency on-shelf as well as increased surface area print to better service information and legislative requirements.

Benefits

  • Zero backing paper waste
  • 40% less reel weight compared to self-adhesive labels
  • More labels on a reel
  • Fully automated application speeds of up to 180 packs per minute
  • Fewer reel changes, less downtime
  • Consistency of format on-shelf
  • Increased surface print area
  • Tamper evident

For more information, contact our linerless team linerless@hublabels.com.