Design Tips for Luxury Retail Labels

It has happened to all of us. We go to the store and a well-designed, shiny package on the store shelves captures our eye. We must touch it and roll it over in our hands while we imagine how much this glorious product could change our life. A well-designed package is more than just a box. It excites us and makes us feel like we must have this piece of luxury. What are the sensory triggers that tell our brain that the product we are holding is a luxe product and worthy of our investment?

Touch and Feel
Luxury awakens our emotions. It has a weight and an edge to it that is easily recognizable. Nothing thrills a consumer more than when they pick up a package and are surprised by an incredibly soft touch, it’s heaviness and the clean, crisp edges that make up a package. As a person unveils the contents of a box, incorporate little surprises along the way and don’t forget to extend that attributes of the luxe box to the product and its label.

Visual Experience
Textiles, patterns, and clean simple design are all good ways to communicate to the end user the value of your product. There are countless substrates and laminations that can create a unique look to grab the consumer’s attention. Linens, woods, leather, metal – An experienced label printer can help you achieve these looks that extend beyond the graphics and create an interactive experience. Use contrasting finishes and be sure to understand how light bounces off of these finishes when displayed to create the memorable experience for the consumer.

Quality Control
Creating a unique end user experience through your packaging is an impressive feat. How do you continue to do that on a bigger scale and without the focus you had on the process while creating your prototype? Be sure to understand every step of your package creation and think about climate control, brand consistency, shipping dangers and all the elements on the path from your door to the consumer’s door that could change the user experience.

When printing your product’s labels, ask yourself what you expect from your label? Color is subjective and the hardest thing to understand is that color is all in your head. Certain print shops are certified color management experts and have the technical knowledge to product your brand’s color on a consistent manner. Also consider the adhesive being used. Simple glue will result in a fraying label that may fall completely off. Know the conditions of your package and where/how it will be stored and then work with your print shop to ensure your adhesive is up to the job.

A well-designed product requires we interact with it and really examine how it is crafted. By taking that a step further and considering all of our senses from sight and smell to touch and sound, you can create the ultimate luxury package experience.

Hub Labels Celebrates The 10 Year Anniversary of Linerless Labels

Celebrating 10 Years in Linerless

Hub Labels, Inc was the first to introduce the Ravenwood Packaging Linerless Label Solution to the United States in 2009. Ten years later, Hub Labels has seen tremendous growth in the linerless market as companies seek ways to increase sustainability and efficiency advantages.

When Hub Labels, Inc decided to incorporate linerless labels into their portfolio, the label was unproven in the North American market but was a great success in Europe for years. Thomas Dahbura, president of Hub Labels, Inc, saw the potential for the technology and its ability to provide a “green” label solution, as linerless labels produce zero waste during the die cutting process and there is no liner backing to end up in a landfill. Linerless labels are made by strategically placed adhesive strips on the underside of the label. To ensure the labels do not stick together when placed on a roll, the label face has a release coating that prevent the labels from sticking to one another. In the application line, the labels are guillotine-cut before being applied to the package.

No liner also equates to:
• Less reel weight
• Reduced shipping costs
• Reduced inventory space
• Less materials needed when producing labels
• Reduced down-time due to roll changes
• Elimination of downtime due to troubleshoot liners breaking and tension points

Traditionally, a product may have multiple labels including a face label, a bottom ingredients labels, and additional store labels. These labels cover up what is being purchased and get plastered all over a package haphazardly. By going linerless, more of the product can shine through the packaging and can increases confidence that a product is fresh and healthy for consumption. Interestingly, this one label approach has also increased the marketing potential of a package. Labels are no longer restricted to the top and bottom of the package and can now wrap entirely around a product to create a 360° brand that can be seen on the shelf no matter how it is displayed. There is also the additional benefit of having the ability to print on both sides of the label (reverse-side printing) which increases the brand’s ability to connect to a consumer.

Some of the advantages of linerless labels include:
• Full color, high-end graphics
• Option to print on the back side of the label (reverse-side printing)
• Less waste due to no liner, no die cut waste and optimum adhesive placement
• No wet glue in production
• Less risk to slip-fall injury from liner waste
• Thermal transfer variable print ability (such as bar codes, weights, price and item name) at time of application

Linerless labels have proven to be a great solution for the protein sectors, including meat, chicken and fish but as consumers demands has shifted towards more healthier options and on-the-go packaging, linerless has seen a boom in produce and bakery goods. Linerless labels are now found in every supermarket across the United States and Hub Labels, Inc continues to be at the forefront of the linerless revolution.

Download our whitepaper on GOING LINERLESS.

Hub Hosts MWCC

Hub Labels Hosts MWCC Quarterly Conference

Hub Labels hosted the Quarterly Conference of the Maryland World Class Consortia (MWCC) on March 6th at their facility in Hagerstown, Maryland. The MWCC is a non‐profit organization built and sustained through the involvement of state and local government, expert practitioners and service providers, and a diverse collection of member companies (manufacturing, aerospace and defense, engineering, financial service firms, health care providers, commercial and food products, and many others). With a focus on lean business practices, participation in the MWCC enables businesses to share experiences, leverage the power of support networks, learn from peers and accelerate cultural transformation.

Jesse Hood, Hub Labels’ Continuous Improvement Manager, talked to the attendees about a project initiated to boost employee engagement – the Shingo Insight Assessment – a tool that measures an organization’s culture. Michael Myers of the Business Improvement Group presented on his experience with Toyota Kata. The presentations provided great insight into the challenges and exciting growth in the manufacturing industry. By coming together and sharing experiences, members are able to find innovative solutions to common problems that they can use when they go back to their facilities. The goal is to change the culture and perception of how companies do business from an old, antiquated thinking to a modern, lean and green approach.

After the presentations, attendees of the MWCC meeting were invited to take a tour of Hub Labels’ 110,000 square foot facility. Hub Labels takes great pride in embracing lean manufacturing through the use of eco‐friendly water‐based and UV inks, recycling of a liner paper waste and decreasing their environmental impact and carbon footprint.

To learn more about the Maryland World Class Consortia, please visit their website.

Linerless & Pressure Sensitive Label MPS EF 430 Press

Hub Labels installs a MPS press for Linerless Labels

Hub Labels installed a MPS EF 430 printing press, which is mainly used for linerless labels application, in the spring of 2018. Only two companies in the United States are offering this more environmentally friendly label solution to their customers.

Hub Labels, Inc. introduced linerless labels to the US Markets in the 2009. Linerless provides many of the same benefits as self-adhesive labeling but with many additional benefits including improved efficiencies, volume applications and environmental advantages because they do not use label liners.

Standard linerless labels are available in silicone coated paper, board or synthetic materials. The semi-adhesive label format partially adheres to a pack through a series of strategically placed glue strips. Label facestocks are then supplied without liners. This leads to a reduction of reel weight by up to 40%, which means less weight waste, storage area and fewer reel changeovers.

In February 2018, the family-owned company decided to invest in a MPS EF 430 for printing linerless labels and ps labels and since installation, the company has seen significant improvements in quality and speed when running linerless on the press. The MPS EF is an automated multi-substrate flexographic press, specially designed to print labels and flexible packaging on a range of substrates. The addition of the EF will provide Hub Labels, Inc. with flexibility through its ability to print a range of substrates including thin film, paper, shrink sleeves and flexible packaging.

“MPS and the Hub Labels teams collaborated months before the actual installation of the press. We reviewed out timelines and clearly communicated our expectations to each other”, comments Hub Labels president Thomas Dahbura on the cooperation with the press manufacturer. “We had the press shipped to us from overseas and ran into some delays caused by a winter storm, but both MPS and Hub Labels were flexible and reacted professionally to the delay. MPS worked more than 12 hours a day to get back on track and finish on schedule.”

The sale was led by Michael Weyermann, area sales manager at MPS Systems North America. Weyermann comments: “We are glad to see that Hub Labels was convinced by the MPS quality and the flexibility of the EF press. This press offers them new capabilities in the high-speed production of various substrates, especially the production of sustainable, environmentally friendly linerless labels.”

Thomas Dahbura sees further growth potential on the newer applications. “Linerless is not only more sustainable due to the overall packaging savings. It can also be used for products such as poultry, meat, seafood, produce, bakery items and more. We are very excited to offer this new option to our customers to help them grow their brand with us” states Dahbura. “The addition of this press complements the current full service, one-stop solution to existing customers as well as nurturing new customers, especially in the linerless label market by offering a wider web and unsupported film printing solutions.”

Hub Labels, Inc., manufacturer of pressure-sensitive and linerless labels is located in Hagerstown, Maryland. On February 21st of 2018, Hub Labels celebrated the new MPS EF press with a ribbon cutting ceremony at their facility that featured the MPS EF 430 printing press running local business, Perdue Farms’, linerless labels. Hub Labels‘ pressure sensitive labels manufacture many regional and national brand names and can be found in over 70% of households mid-atlantic region.

Hub Labels Hosts International Visitors

We hosted some of Heidelberg’s customers from Japan to showcase the Gallus Labelfire 340! The customers really enjoyed seeing the latest digital printing technology and learning how it’s raising the bar in label printing with best-in-class 1200 dpi image quality, digital white, color enhanced cold foil, variable printing and much more!

Watch this video to learn more about HUB Labels and our Labelfire at Heildelberg Connect.