It has happened to all of us. We go to the store and a well-designed, shiny package on the store shelves captures our eye. We must touch it and roll it over in our hands while we imagine how much this glorious product could change our life. A well-designed package is more than just a box. It excites us and makes us feel like we must have this piece of luxury. What are the sensory triggers that tell our brain that the product we are holding is a luxe product and worthy of our investment?
Touch and Feel
Luxury awakens our emotions. It has a weight and an edge to it that is easily recognizable. Nothing thrills a consumer more than when they pick up a package and are surprised by an incredibly soft touch, it’s heaviness and the clean, crisp edges that make up a package. As a person unveils the contents of a box, incorporate little surprises along the way and don’t forget to extend that attributes of the luxe box to the product and its label.
Textiles, patterns, and clean simple design are all good ways to communicate to the end user the value of your product. There are countless substrates and laminations that can create a unique look to grab the consumer’s attention. Linens, woods, leather, metal – An experienced label printer can help you achieve these looks that extend beyond the graphics and create an interactive experience. Use contrasting finishes and be sure to understand how light bounces off of these finishes when displayed to create the memorable experience for the consumer.
Creating a unique end user experience through your packaging is an impressive feat. How do you continue to do that on a bigger scale and without the focus you had on the process while creating your prototype? Be sure to understand every step of your package creation and think about climate control, brand consistency, shipping dangers and all the elements on the path from your door to the consumer’s door that could change the user experience.
When printing your product’s labels, ask yourself what you expect from your label? Color is subjective and the hardest thing to understand is that color is all in your head. Certain print shops are certified color management experts and have the technical knowledge to product your brand’s color on a consistent manner. Also consider the adhesive being used. Simple glue will result in a fraying label that may fall completely off. Know the conditions of your package and where/how it will be stored and then work with your print shop to ensure your adhesive is up to the job.
A well-designed product requires we interact with it and really examine how it is crafted. By taking that a step further and considering all of our senses from sight and smell to touch and sound, you can create the ultimate luxury package experience.