printing labels

Hub Labels at 2020 NJPEC Innovation Summit

NJPEC Innovation Summit 2020

Hagerstown, Maryland | February 28th, 2020 – Hub Labels will be represented as one of the platinum sponsors at the 2020 NJPEC Innovations Summit in Somerset, NJ on Thursday, April 2nd from 6-9:30 p.m. Matt Cassano, Hub Labels’ health and beauty segment manager, was tasked by the NJPEC with co-chairing the summit. Matt has 10 years of label and packaging experience and is Hub Labels’ lead for client acquisition and managing relationships across the health and beauty industry and cosmetic market segments.

The 2020 NJPEC Innovations Summit is for all NJPEC members or non-members who are interested in sharing their company’s innovative packaging, processes, or services. Along with a networking cocktail hour and buffet dinner, the summit will be hosting a panel of experts in sustainability who will share their knowledge and experience as it relates to the increased awareness and demand for sustainable packaging in the growing circular economy.

Guido Schmitz, Director of Global Packaging and Technology Innovation at Bayer Consumer Health, Sneha Patel, Global Packaging Innovation Leader at Coty, and Sarah Teeter, Global Project Manager at TerraCycle, will be the special guest speakers on the panel with a Q&A to be held afterwards.

To secure a table, email Matt Cassano ( or Susan Weinstock ( by March 24th. To learn more about the NJPEC, visit here.

About Hub Labels Sustainability Initiatives

In 2019 Hub Labels went 100% landfill free. This was a big accomplishment that took years of hard work and planning company wide. The plan now is to keep moving forward and find new ways to innovate and improve our environmental sustainability as a company.

Right now those efforts include using environmentally responsible materials and manufacturing procedures like printing with eco-friendly water-based and UV inks, recycling inks, liner waste, and water, and repurposing corrugated cardboard for packaging purposes.

We also have innovative packaging technologies that we are avidly trying to pioneer, such as linerless labels as a packaging solution which reduces overall liner waste by 50%. Even smaller initiatives such as using a chevy volt as our company car are important to us. Our finger is on pulse with everything regarding sustainability. It is an exciting time to work with Hub Labels as the packaging industry hurdles in to a more sustainable future.

printing labels

What Is Digital Printing?

Digital Printing

Digital printing is a type of printing that does not require printing plates and other traditional prepress processes. In digital printing, digital-based images such as PDFs or desktop publishing files can be sent directly to a digital printing press and printed directly on to various substrates. These include paper, photo paper, heavyweight paper, plastic, folding cartons, canvas, fabric, synthetics, and card stock.

Typical printing methods involve the use of metal printing plates to transfer an image on to a substrate as well as other prepress processes such as making films and color proofs. Digital printing skips the need for the printing plate and other prepress processes needed to prepare the plate by printing the image sent to the press directly on to the substrate. This makes digital printing great for orders that require high detail but are also relatively small in quantity.

Advantages of Digital

Digital printing has a few distinct advantages due to the nature of how quickly prints can be processed. A substantial amount of time is saved by not needing a plate to be created to print from. Because of this, digital printing is great for:

– Print-on-demand
– Cost-effective short print runs
– Quick turnarounds
– Personalization and modification using variable data printing (VDP)

In order for digital prints to come out as good as possible a few things need to be properly considered. These include:

– The art file is prepared with a clean image that has a high enough resolution to meet the print size requirement.
– Crop and bleed marks are added as appropriate. This is to ensure that there are no unprinted edges in the final print.
– A compatible electronic file such as BMP, TIFF, GIF, PDF, or JPEG is sent to the printer.
– Ensuring that as much area of the paper as possible is used for the print to lower paper waste.

printing labels


Hybrid Digital

Hybrid digital printing is a combination of digital and flexographic printing. A UV inkjet system is used to provide digital printing capabilities and is combined with flexographic printing stations to create a blend in technologies that make certain types of printing jobs much more profitable. The combination of the two technologies allows users to print a wide variety of projects that require a wide gamut of colors on almost any substrate. Short to medium print jobs are more profitable using hybrid digital because they require less substrate to set up, less ink, varnish, and laminate as well as less waste and overrun.

What is Expanded Gamut?

Expanded Gamut Printing is seven color process printing using the typical colors cyan, magenta, yellow, and black but also additionally using orange, green, and violet. Expanded Gamut Printing allows you to print a greater range of colors because it has more colors at its disposal than a regular four-color printing process. This helps produce higher quality labels, particularly with jobs that include high amounts of the extra three colors in the gamut; orange, green, and violet. The seven-color process provides an extra visual pop.

mailing labels

Hub Labels In Attendance at ANA D.C. Nonprofit Conference 2020

Hagerstown, MD [February 17, 2020] – Hub Labels has announced that it will be in attendance at the 2020 ANA D.C. Nonprofit Conference being held at The Mayflower Hotel, Autograph Collection in Washington, D.C. from February 19th-21st. Hub will be represented at the conference by Don Andersen, market segment manager for direct mail at Hub Labels.

Don is very excited to be at this year’s show and share Hub’s ideas with nonprofits on how they can retain their donors and generate new response by differentiating their direct mail packaging.

About the ANA Nonprofit Conference

The 2020 ANA D.C. Nonprofit Conference is a 3-day event in which attendees will hear innovative marketing, fundraising, and collaboration ideas to help them expand their donor base and strengthen the bonds with their current donors. Hundreds of fundraising and marketing professionals will be in attendance to learn about topics that include analytics, direct response, digital, fan favorites, fundraising lessons, grow the pie, messaging, navigating disruption, and program life cycle.

For more information about the 2020 ANA D.C. Nonprofit Conference, visit their website.

Wednesday, February 19, 2020, 1:00 p.m. – 5:30 p.m.
Thursday, February 20, 2020, 7:00 a.m. – 7:00 p.m.
Friday, February 21, 2020, 7:00 a.m. – 2:50 p.m.

What Is Flexography?


Flexography is a type of rotary in-line printing method that can be used to print on any porous or non-porous flexible material. These materials include corrugated cardboard, cellophane, plastic, label stock, fabric, metallic film, and more. The flexographic printing process uses quick-drying, semiliquid inks and is suited nicely for long print runs and large orders of labeling products. Flexography machines also have lamination and die cutting processes integrated into them which helps maintain the integrity and shape of the final product.

Flexographic printing involves the use of flexible photopolymer printing plates wrapped around rotating cylinders on a web press. The inked plates will have a slightly raised image on them and when rotated at high speeds the image will transfer to the substrate. The inks used in the flexographic printing process can be used on many types of adsorbent and nonabsorbent materials.

Products packaged with flexographic printing are all around us. Things like a business forms, food and drink packaging, labels, envelopes, wallpaper, gift wrapping paper, newspapers, textiles, foil, folding cartons, and more. Prints with continuous patterns are especially suited for flexographic printing as the rolls used in the printing process allow for large orders to run with fewer interruptions to reload the substrate.


Advantages of the flexographic printing process include:

– High press speeds.
– Ability to print on wide variety of substrates and any porous or non-porous flexible material.
– Various ink types can be used (solvent based ink, water-based ink, or UV curable ink)
– Equipment requires little maintenance.
– Uses relatively low-cost consumables (initial cost of plate is high but price per unit is low).
– Suited for long print runs.
– Does all printing, varnishing, laminating, and die cutting in one pass.
– Average speed of 300 meters per minute.
– Flexographic presses use the 4 process colors (Cyan, Magenta, Yellow, and Black) but it can also accommodate 10 colors to create the extended color gamut.
– Environmentally friendly due to capability of using water-based inks, recycled inks, and water washable flexographic plates.


Disadvantages include:

– Initial cost of flexographic printing plates is high.
– It takes up a good bit of time to set up complex jobs that print, varnish, laminate, and die cut in one go.
– A large amount of substrate is consumed during job set up which can mean wasting expensive material.
– Changes to design are time consuming if they are needed.

Flexographic Printing Design

Just like any other type of printing process, there are certain types of specifications needed for flexographic printing. Things such as types of proofs, template and die cut specifications, drop shadows, tints, fonts, issues with knockouts, image resolution, and image formats. All of these things have to be considered before printing in order to get the best quality of flexographic printing possible. If you’re new to flexography and flexographic printing it is best to talk to a printing company about the necessary specifications needed in order to develop the best design that will lead to the best final product.

How It Works

Typically, a printing press will have numerous printing stations within the press based on the number of different colors needed for printing. Each station is responsible for one color. The substrate will pass through the different print stations with each one applying a different color in order to achieve the particular shade of color wanted. The steps in Flexographic printing go as follows:

– The anilox roller transfers ink from the ink pan to the plate.
– The doctor blade measures the ink to make sure an even amount is transferred and distributed correctly.
– The substrate is passed between the impression cylinder and plate cylinder and moved on to the rotating cylinders.
– The rotating cylinder imprints on the surface of the substrate as it rolls through transferring the design from the cylinder to the substrate.
– The substrate is then passed through a dryer to dry the ink.
– These steps are repeated across different printing stations until all colors have been applied.
– Once all colors have been applied, the substrate is dried for the final time and laminating, die cutting, sheeting, and any other necessary processes are carried out as need be.
– The final product is then cut and rewound for easier use.